Chief Marketing Officer
Lisbon, Portugal · Office
International B2C company
Location: Lisbon, Portugal (office-based)
A fast-moving international consumer business is seeking a Chief Marketing Officer to own growth end to end. You will shape the acquisition strategy, build a senior team and take the brand into new markets, with a clear annual mandate for new customer growth across three countries.
What you’ll do
Growth and acquisition
- Own new customer targets and the budget behind them
- Drive a continuous testing culture and scale the initiatives that prove profitable
- Increase the value of the existing customer base
International expansion
- Lead new market launches, from research and budgeting to branding and partner selection
- Stay ahead of market and competitor developments
Leadership
- Build and lead a high-caliber team of senior marketers
- Run marketing on a transparent, metrics-driven operating model
- Represent the company in conversations with potential investors
What you bring
- 5+ years in a CMO role
- Ownership of annual marketing budgets of $8M or more
- Deep expertise in affiliate and PPC as core acquisition channels
- A track record of launching and scaling B2C businesses internationally
- Proven contribution to annual business growth of 60% or more
- Experience leading senior specialists and remote teams
- Advanced English